Students will evaluate the strategic challenges facing their own organisation as a case study, addressing the organisation’s current situation and possible future directions. The analysis of the case may cover from one to all three of the following areas, depending on organisational priorities

  1. an assessment of the current situation, drawing on internal and external environmental dimensions
  2. a review of strategic options/directions for development over the medium term
  3. a guide for supporting development and implementation of a particular option(s)/direction(s)

Individual circumstances may dictate different areas of emphasis between cases. Your case study should be written for the intelligent, non-specialised reader.

The case study should be delivered as a formal, objective assessment, presented in the third person. If desired, evaluative sections presenting first person views on challenges and options may also be included, these should be identified clearly.

Charts, diagrams and figures may all be used wherever appropriate to the points being made.

Appendices may be used to provide supplementary material if desired (outside the wordcount).

In some circumstances it may be possible to select a case study which is not your current organisation, if you wish to consider this please discuss this with the module coordinator.

Assessment Submission Instructions:

Please see the ‘Assessment Guidelines’ section in the main MA Business & Management Minerva site for general information on assessment submission (eg. what is included in the word length, recommended font size/margins, requests for deadline extensions, Turnitin and monitoring Unfair Practice, reassessment policy and processes, etc.).

By the due date, submit an electronic copy of your assignment through the Turnitin link below in the Assessments section of this module’s Minerva site.

You do NOT need to submit a paper copy of your assignment.

PLEASE NOTE: submission through TURNITN constitutes your agreement to abide by the University’s Academic Misconduct Policy.

CriterionDescriptionKey Expectations
Assessment of Current Situation (Internal & External Environmental Dimensions)This involves a comprehensive analysis of the internal strengths and weaknesses, as well as external opportunities and threats. The analysis should use tools such as SWOT, VRIO for the internal environment, and PESTLE or Porter’s Five Forces for the external environment.Use relevant strategic frameworksIdentify key internal strengths, weaknesses, opportunities, and threatsProvide data and evidence-based analysis (e.g., financial performance, market position, competitive dynamics)Demonstrate how internal and external factors interplay and affect the organization’s position.
  Review of Strategic Options / Directions for Medium-Term DevelopmentThis component focuses on generating strategic options based on the analysis of the current situation. Students are expected to propose potential directions, evaluate their feasibility, and align them with the organization’s goals and vision.  Present well-defined strategic options Evaluate options using criteria such as cost, resources, risk, alignment with organizational goalsConsider various stakeholder perspectives Prioritize options, explaining reasoning behind chosen direction(s).    
Guide for Supporting Development & ImplementationStudents should provide a clear, actionable plan for implementing the selected strategy. The plan should include timelines, responsibilities, resource allocation, and potential risks and mitigation strategies.Present a structured and practical implementation guide Define clear milestones, roles, and responsibilities Identify risks and suggest mitigation measures Align the implementation with the organization’s capabilities and resource availability.

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