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This Paper will involve a review of 7 key marketing concepts and/or metrics. 1- Choose which 7 concepts from below list to cover in this paper. 2- You are to spend approximately ¼ of a page describing each concept and 3- ¾ of a page indicating how you could apply that concept within a professional context or how an existing company applying it. 4- Thus, the total length of this paper is 7 pages (SINGLE SPACE, 12 pt font, Arial or Times New Roman, 1 inch borders; MUST be handed in as a Word document; tables do not count in 1 page target). 5- When describing how you will apply it, you are asked to be specific regarding how you feel you would use this to have an impact. For example, “this will provide good information for our organization to make decisions” would not be very descriptive, however, listing the decisions, where this information would be used and why it would be important would provide a more robust context. Choosing a specific company (“Apple could … fitting with its brand …”) for the application gives it better specificity than a generic “a company could”. Select 7 Topics from the list: 1- Pricing Strategy 2- Conjoint Analysis 3- Marketing Mix 4- Regression 5- Segmentation 6- Factor Analysis 7- Resources Allocation 8- New Product Forecasting a. S Curve, OR b. Bass Model No citation required, just provide the used links
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