OMM 615 Social Media – Dissertation Consulting Company


You have been assigned the task as Marketing Manager to scan social media web sites and try to mitigate the negative consumer postings from a recent crisis. Explain how organizations use social media to communicate with their consumers through a crisis and evaluate how the negative comments were handled by the organizations. Assess a recommendation for better communication and explain why.

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The paper

  • Must be 3 double-spaced pages in length (not including title and references pages) and formatted according to APA style as outlined in the 
  • Must include a separate title page with the following:
    • Title of paper
    • Student’s name
    • Course name and number
    • Instructor’s name
    • Date submitted
  • Must use at least two scholarly sources in addition to the course text.
  • Must document all sources in APA style as outlined in the Ashford Writing Center.
  • Must include a separate reference page that is formatted according to APA style as outlined in the Ashford Writing Center.

preview of the answer..

A crisis is an event whose occurrence poses a major threat to the operations and brand image of an organization when mishandled. Strategic communications management requires those saddled with the responsibility of protecting the firm’s reputation to swiftly implement measures that can reduce its adverse impact on public safety, organizational finance and brand equity. In extreme situations, the occurrence of a crisis can lead to loss of injuries and loss of human lives. The emergence of social media platforms such as Facebook, Twitter, Whatsapp, and YouTube among others has made information dissemination easier and faster. Companies are now operating in a dynamic space that has made the control of information and messages, whether positive or negative, significantly difficult. In this era of blogging, tweeting, liking, posting, emailing, and sharing, public relations…

APA 974 words

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