How To Write Analytical Reports

There is too much writing in college.
Some assignments are easier than others
are, and the student has to work hard to
make good grades in each one of them. Some of the papers a student is likely to
face in college are essays, term papers, research papers, dissertations,
theses, analytical reports and
so on. Most students are familiar with most of these papers, but it does not mean they know how to write all of them. College gives them a decent
experience when it comes to writing these papers and the student has only this
chance to learn and hone his writing skills, especially when it comes to analytical

The details most of the papers a student write in college are different. Some are very specific whereas others are general. Since some of these papers have their own target audience, it is likely that some students will find it had to write them, and as such, the need to have relevant writing help.  Even though analytical reports are not common assignments, the student needs to be ready to write them. Most importantly, they are supposed to know the analytical reports definition and how to handle different topics related to the same. As such, it will be good to stat with the analytical reports definition before moving any further.

The definition of analytical reports

All analytical reports are
written to provide an understanding of a problem and how it is going to be fixed. These reports are a hybrid of proposals
and informational reports. The major goal of analytical reports transcends the
identification and analysis of the problem to encompass the provision of a
solution using recommendations that anchor on evidence solving a problem where
other past attempts did not make any headway.

regard to industry analysis reports, it gives an evaluation of a
specific industry and the companies that are involved in it. The provision of
industry analysis must establish how a company is going to gain an advantage in the industry through the understanding
of the history of the same industry, trends, competitors, products, and
customer bases. Bankers, investors and customers all get an understanding of
the make-up of the industry. When it
comes to the writing process of analytical reports, you have to engage in in-depth research to establish the organisational framework for the entire reports. You can also use a few analytical reports examples
to see how it is done.

Importance of analytical reports in the e-commerce industry

If you want to achieve success in
the e-commerce industry, you have to understand your retail customers and
provide the requisite experience and the right time to create long-lasting
bonds. This demands you to access statistical information from every area of
online marketing as well as marketing sales and activities because it will give
you an upper hand over our competitors. If you have analytical reports, you are
way ahead since you possess information that concerns your site, your visitors
and their origin. This information is crucial in finding new customers and
increasing the rates of conversion. The importance of analytical reports
includes the following:

When it comes to e-commerce, you
will have the advantage to save your data and download it from the start. Your
data must be analyzed in a way that restrains the offline accessibility of the
business. If you have analytical reports, you can separate your audience based
on gender, a location that the most demand for the product, age group and the
extended group that is buying your products. You get a chance to plan your
marketing strategy is knowing the group you are going to target as well as the
location with most buyers as you prioritize shipping options for that specific

  • Analysis
    of the conversion ratio

If you have analytical reports, you
can understand the rate of conversion. It
is a little bit difficult to track the number of customers who have seen your
shop while it is offline.

  • Track
    marketing channel reports

There are different ways you can
follow and get new customers and share the product page on various social media
platforms. This will give you the
statistical reports that have information concerning the unique views,
visitors, and clicks. It enables you to see the post with a maximum number of visitors.

Now you see how analytical
reportsaffects-commerce, especially in this age where information
is everywhere. Everyone is connecting on the internet through various platforms
that have necessary data for a specific industry. However, one still needs to
know how you can write analytical reports,which is why we are delving into it next.

The process of writing the analysis reports

When faced with this assignment,
you need to know where to start and where to end. Some people may find it hard
especially because it is not a so common assignment
and as such, they may need guidance. Lucky for you, this is how you write analytical

Identify the sources of your research

Since this is a serious paper,
you have to identify where you are going to derive your information,and this is
how you do it:

  • Define
    the scope of your analysis

When you want to write analytical
reports, you have the option of analyzing the entire industry or a specific
segment of the same. Here, you can target the specific subset within the
market. You also have a choice to look a cross-industry. For instance, game
developers might need to compile statistics on the online gaming market, PC ,
and handheld gaming market. This is why it is important to know the scope of
your analysis.

  • The
    industry research will be better  if you
    can use independent government agencies

databases have volumes of information that concern the statistical details of different economic industries. For instance,
you can use Economic, and a host of other credible
government websites that have useful information and analytical reports that
anchors on where you are. As such, it is important
to consult the government or federal agencies o better still, use keywords as
you search on the internet.

  • Compile
    and make use of independent research

You have to consult at least two independent research reports that contain data pertaining your market. Industry interest
groups or independent research reports will have published a research report or
market analysis that is tandem with your research. You can also get information
from experts within your company, but their views may be biased. As such, you
should have a good judgment on the kind
of information you use.

  • It is
    good if you look at the association data

If you want to
write competent analytical reports, you can consider using the association
data.  The industry is laden with too
many associations and publications. These can be good sources of information
for you analytical reports.

  • Make use
    of academic research

With analytical
reports, you can use various academic researches
that have the necessary information.  You have to go for that information that is
in line with whatever you are analyzing.
In other words, the information you find in these academic researches must be
in line with your analytical reports topic. You can use Google Scholar or Encyclopedia
of Emerging Industries.

  • Every
    source you get must provide relevant information for your analytical reports

Any information
that you have in these sources about annual
avenues in the industry, the number of companies involved as well as the
statistics of the workforce is the kind of information you need from these
sources.  You can also try to pinpoint
the statistics that e about the size of the customer base and the purchasing
trends. If you want to make sure that, you have the accurate data cross-check it with other sources. This will make your analytical reportsmore credible and original.

Analytical reports framework

When it comes to analytical
reports framework, this is what you need to achieve in the writing process:

  • Demonstrating
    that there is an adequate market for your
    business proposal

One way to achieve this is to know the size of the
relevant market as well as the company’s potential sales if it captures the
market.  As such, you have to carefully analyse the underlying assumptions, which are
the anchor of your market analysis. Thisis
crucial for a new product that is undergoing rapid acceptance by the consumers.

  • Consider
    the trends within the industry

If you want to write effective analytical
reports, you have to ask important
questions that will help you to consider the trends within the industry through
the present. The influences of globalisation
are hard to ignore as well as technological innovations.
This adds up to the more obvious factors
like competitions and the preferences of customers. You also have to consider
the economic state at the local, national, and global levels. Take into account
the changes in the market in the last one-year or the past decade. Think about
the intended growth of the relevant market and the demographics affecting
the market.

  • Considerthe challenges to entry or expansion

Challenges or barriers can include
competition within the market or the lack
of finances or talent. It can also be about restrictive regulations and

  • Describe
    the major competition in the industry

When writing your analytical
reports, you need to describe your major competitors. Feel free to use the statistical
information that concerns the revenues, the strengths of the workforce and
product in details.  You can show their
previous business moves, products in the pipeline as wel as their marketing strategies. Feel free to incorporate
sourcing, manufacturing, and regulatory analysis. You have to make sure that
the company analysis is fully complete.

  • Place
    your company within the industry

In your analytical reports, you
need to show where your company fits within the industry. Use the framework you
have established with information about the
competition, barriers of expansion or
implementation, trends in the industry and the availability of consumer
attention. You then introduce the position of your company within the larger picture
of the industry as you compare it with other companies. You can include statistical
information that regards your business and
maintains honesty about all the advantages and disadvantages that you

Writing your analytical report

is how you write youranalytical reports:

  • Begin with
    a broad description of the industry

can begin your analytical reports with a paragraph about the history of the
industry. Have one or two paragraphs that
tell about the products, geographic scope of the industry as well as the
manufacturing consumers. Introduce your company and its position within the
industry. Give a foreground of the industry
trends and how they make the implementation of the proposal desirable. Feel
free to determine the lifecycle stage in which your industry is positioned. It can be emerging, growing, shaking
out, maturing or declining.

As you write your analytical
reports, you need to indicate the
expected growth in the industry, technological developments, products, and
factors that influence the competition. You have to describe the general

  • Describe
    the outlook of the customer and their demographic data

Describe major consumer groups and their respective unique properties. You
can give their age, ethnicity, race, coupled with their needs and wants.  See it from the perspective of the customers
to understand what they experience when they
first hear about your products.

  • The analysis report ought to give your strategy for the near future

When writing your analytical reports,you must have specific goals shortly
that fall within a specific timeline.
Talk about marketing strategies. Product
development ideas, workforce
issues and so on and how they contribute to the potential growth of the company
within the industry.

Your analytical reports must have
recommendations of solutions to the problems being investigated and are supposed
to include the most effective and successful ones to fix those problems.

After you have finished the
writing process, edit our analytical reports to a manageable size. Ensure it is
in line with all the requirements.

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