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Business: Bentley Motors Pricing Strategy: Premium Pricing

I believe Bentley Motors is using the premium pricing strategy. Premium pricing involves setting a higher price for a product or service to create a perception of higher quality or exclusivity. Bentley Motors is a luxury car brand that is known for its high-end vehicles, exquisite craftsmanship, and prestigious image. By setting a higher price for their cars, Bentley is positioning itself as a luxury brand and targeting affluent customers who are willing to pay a premium for the status, craftsmanship, and performance associated with owning a Bentley. The premium pricing strategy helps Bentley maintain a sense of exclusivity and reinforces its brand image.

Business: Motorola Pricing Strategy: Competitive Pricing

I believe Motorola is using the competitive pricing strategy. Competitive pricing involves setting prices that are in line with or slightly lower than the prices of competitors. Motorola is a well-known brand in the mobile phone industry and operates in a highly competitive market. To attract customers and compete with other smartphone manufacturers such as Apple and Samsung, Motorola needs to offer its products at competitive prices. By setting prices that are comparable or slightly lower than those of its competitors, Motorola can appeal to price-conscious consumers and gain market share. The competitive pricing strategy allows Motorola to position itself as a viable alternative to other smartphone brands while remaining competitive in the market.

Business: Kohl’s Pricing Strategy: Promotional Pricing

I believe Kohl’s is using the promotional pricing strategy. Promotional pricing involves temporarily reducing the price of a product or service to attract customers and increase sales. Kohl’s is a retail store that offers a wide range of products, including clothing, accessories, home goods, and more. They frequently run sales, discounts, and promotions to entice customers to make purchases. By offering discounts, coupons, and limited-time offers, Kohl’s creates a sense of urgency and encourages customers to buy. The promotional pricing strategy helps Kohl’s drive foot traffic to their stores, increase sales volumes, and build customer loyalty.

Business: Dish Network Pricing Strategy: Penetration Pricing

I believe Dish Network is using the penetration pricing strategy. Penetration pricing involves setting low initial prices for a product or service to quickly gain market share. Dish Network is a satellite television provider that operates in a highly competitive industry with several players such as DirecTV and cable TV companies. To attract new subscribers and differentiate itself from competitors, Dish Network may offer introductory packages or discounted prices for new customers. By offering lower prices initially, Dish Network aims to penetrate the market, acquire new customers, and build a subscriber base. The penetration pricing strategy allows Dish Network to gain market share and potentially upsell customers with additional services once they are onboarded.

Business: Economy Pricing Pricing Strategy: Dish Network

I believe Dish Network is using the economy pricing strategy. Economy pricing involves setting low prices to attract price-sensitive customers who are looking for affordable options. Dish Network offers a range of TV packages at different price points, including basic packages that are competitively priced compared to other satellite or cable TV providers. By offering affordable options, Dish Network targets budget-conscious consumers who prioritize cost over additional features or premium services. The economy pricing strategy allows Dish Network to cater to a specific segment of the market that values affordability and seeks basic TV services without additional frills.

 

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